Thick, scratch-resistant vinyl is an ideal material for weatherproof stickers and labels, especially those manufactured with a heat-proof adhesive that will resist rain, dirt, and sunshine. If products or packaging are likely to be used or even stored outdoors, even undercover, waterproof stickers are a must.Įven products that are used inside, whether in homes, factories, or offices, will benefit from weatherproof labels that last longer and are considerably stronger and resistant to scratching and fading than run-of-the-mill paper labels.
The primary function of the label and its intended use is paramount.įor instance, if the label is for liquid or semiliquid products including drinks, shampoo, dishwashing liquid, and hand soap, or they contain oil or chemicals, then it’s a good idea to make waterproof stickers that will withstand drips, spills, and moisture. Many factors need to be considered when creating designs and labels for products. This is why weatherproof labels and waterproof stickers are so popular. Wherever they are going to be used, you need to create designs that are fit for purpose, and labels that will withstand wear and tear when products are being transported, displayed, or when they are in use. If the packaging contains the product at point of sale, there will likely be more information as well as all important branding. When designed for the packaging that contains a product for shipping, there may be less information on labels, but the information presented plays a vital role in terms of identification. If there is a trademark, it will also be shown on the label. Typically they display the ingredients, measurements and/or quantities, directions for use, any cautionary (or hazard) details, and the manufacturer’s contact information. Labels are also used to display information about products. A label designed for this will typically include the name of the person the goods are being shipped to, for identification, and might incorporate the name of the product and manufacturer, and a definitive logo. When goods are shipped, another layer of tough packaging is commonly used to protect the product. Whether in the form of a wrapper, a box, or some other type of container, it’s a form of packaging. Labels are used to identify what products are and what packaging contains – often at a glance – with just a name and single-sentence description. It is more than just the name of one product. Why is label design important?Ī wide variety of types of labels are commonly used as a vehicle for branding, and they can be a very effective vehicle too! Branding defines your products and prompts customers to choose them over other similar products, even if yours are more expensive. If used on products at point of sale, they can play a major role in attracting the attention of shoppers and persuading them to buy. Labels are much more than stickers used to identify products and packaging.ĭesigned with aesthetics in mind, they look attractive and appealing.
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